Its a pleasure to have our first of many Opulent Spotlights to be a close friend to the VSOP fam, Ms. Joiah Ladson. You might remember her as one of the best mixologists in the tri-state area, but now she can be found mixing it up as she ascends the fitness circuit traveling with the BarStarrz and matching the most effective workout regimens for her clients as a personal trainer.
Joiah was born and raised in Queens, New York, and was an active child as her parents ensured that she was engaged in organized sports. She left New York to pursue a Bachelor’s Degree in Forensic Science with a concentration in Biology which she received in 2011 from the University of New Haven. While attending UNH, Joiah participated in many clubs and activities, but according to her own admission, her favorite activity was drinking. She shared that though she had amazing nights while under the influence, it took a toll on her well being. In an interview with the VSOP Team, Joiah shares how she overcame her bout with alcohol and transformed from bar waitress to the “Barmaide.”
VSOP: “Tell us about your journey. How did you get into the industry that you are in?”
JL: “For years I struggled with alcoholism, it was taking a toll on my life and the people around me. I was spending too much money on alcohol and neglecting my bills. When I wasn’t drinking at my bartending job, I was drinking at home or at some other Happy Hour. In addition to drinking, I also had terrible eating habits. These habits included Doritos, fried chicken, Chinese food, daily trips to McDonald’s, bar food and non stop snacking. Within a few months I was at my heaviest weight, my stress levels had skyrocketed, bills piled up and I determined that it was time for a serious change. At this time I stopped making excuses for myself, signed up for a gym, cleaned up my eating habits and reached out to a few of my personal trainer friends that could help me get my life together.”
Alcoholism is a serious issue to face, and it controls many people’s lives. It is not uncommon for alcoholism to lead to bouts of depression and other life altering conditions. Joiah was able to replace the bottle with an outlet that not only improved her health, but also, her well being and her wealth.
JL: “I saved about $400 per month by eliminating alcohol purchases, and I gained an amazing body in return. After about six months of working out on my own and with friends, I hired a personal trainer for some extra fitness advice. My personal trainer saw my drive and dedication which led us both to believe that I had a career in personal training. I decided to get into training because I realized the joys that fitness brought into my life. I knew I’d be able to connect with my clients on multiple levels because of what I had been through. I wanted to let people know that happiness and longevity are just a workout away. Exercise and healthy eating have the same addictive qualities as alcohol and drug use, except the results are much more rewarding.”
Many people would be satisfied with facing and conquering their demons, but this is only the beginning for “The Barmaide”. Just as anyone who is seeking opulence in their lives, Joiah has goals and big goals at that.
VSOP: “Where do you see yourself at in the next 10 years?”
JL: “In ten years I see myself still involved in health and wellness, but more so as a brand. I want to produce literature, digital apps, clothing and do motivational speaking that help promote my message.”
VSOP: “In regard to your message, what legacy do you seek to leave behind through your craft?”
JL: “The legacy that I’d like to leave behind is that everyone struggles but that shouldn’t deter us from seeking better. You don’t have to be a product of a negative environment because life is so much easier when you’re happy. When you’re in a negative mind state, opportunity knocks but you’re too busy sulking that you won’t get up to answer. Once you change to a positive outlook on life, opportunity just walks right in.”
Opportunity is what many are waiting for, but just as Joiah stated, if you are not ready it will pass you by. As you continue to grind toward your goals and aspirations, remember that obstacles and barriers are meant to teach us lessons. The road from bartender to “The Barmaide” has been riddled with obstacles, but Joiah has faced each challenge head on with intensity, and she has learned from what she has endured to get to where she is.
JL: “Throughout this journey I’ve faced some health and financial obstacles that slowed my process but never stopped me. Participating in Spartan Races taught me that obstacles are meant to be overcome. I’ve been in the hospital for severe dehydration and starvation, ruptured ovarian cysts and emergency wisdom tooth extraction. Unexpected car/medical issues that I didn’t budget for would take away from my grocery and gym membership funds but I always found a way to pull through. Besides the medical and financial issues I was still battling my addiction. For the first few months into the journey I had to really convince myself that I did not NEED alcohol. I embrace everything I’ve been through because it lets me know that I can overcome challenges. If I had to do one thing all over again I would alter my spending habits and budget more wisely.”
VSOP: “What advice would you give a young person looking to get into your industry?”
JL: “ To the young person looking to get into personal training and all around wellness I recommend that you do your research. When I started working out I wasn’t familiar with the science behind it. I currently hold three different certifications which allow me to better assist my clients in reaching their goals (Certified Personal Training, Performance Enhancement Specialist and Corrective Exercise Specialist). Use your resources and understand that even after studying the science portion you’re still not the smartest person in the world. There is a constant exchange of knowledge in this field that will allow you to excel. Practice what you preach. On a number of occasions I’ve seen trainers advise certain workout and meal regimens but they’re overweight with poor eating habits. Just like the airline oxygen mask principle, you have to take care of yourself before you can take care of anyone else. Let it be understood that your body is your business card and your lifestyle is your resume.”
VSOP: “In your opinion what is opulence?”
JL: “Opulence is health, because health is wealth. The greatest luxury I can ever obtain is a fit and healthy body that can perform the way a body should.”
Life is an ever changing path with many twists and turns. One that “The Barmaide” herself has traversed and is still progressing along with a far more positive outlook. With her drive, passion, perseverance and know-how, Joiah has defined her opulence and is certainly seizing it, truly living the VSOP Life. Salute to “The Barmaide” for who you were, who you are, and who you are becoming!
Now there’s only one question to ask, #AreYouVSOP?